Varun Misra

Varun Misra is a technology and CRM leader with over 16 years of experience helping organisations leverage Salesforce to drive meaningful business results. As a Director and Technical Architect, he focuses on aligning people, processes, and platforms to create scalable, impactful customer experiences.

He has led global teams delivering solutions across Salesforce Sales Cloud, Service Cloud, Experience Cloud, and Marketing Cloud, with expertise in integrating AI and machine learning capabilities to enable smarter automation, predictive insights, and a connected customer view. Varun works closely with business and executive stakeholders to define strategic roadmaps, translate objectives into clear delivery plans, and ensure projects are delivered on time, within budget, and with measurable value.

Varun also establishes governance standards, guides architectural direction, and mentors high-performing teams across regions. Varun is particularly focused on user adoption, data quality, and continuous improvement, combining AI-driven innovation with collaborative leadership to deliver lasting business impact.